Our logo is a combination of a monogram symbol and our company name. The symbol is a unique and distinctive representation of our brand and our work. It is made from the letters K and B. Together they form a heart shape.
The company name, Kragh Berglund is positioned to the right of the monogram symbol.
The logotype symbol is constructed from parts of the letters K and B, creating a memorable visual representation of our brand.
The positive (black) version of the logotype is intended for use on a white background and the negative (white) version is intended for use on a black or dark background, such as over photos, Both versions should be used consistently to maintain a cohesive brand identity.
For flexibility, the logotype is allowed to be placed in one of three locations: the upper left corner, the upper right corner, or centered at the bottom. These positions ensure that the logotype is visible and legible, and helps maintain a cohesive brand identity across different mediums.
Vector files are available on the Downloads page.
To ensure that the logotype is clearly visible and uncluttered, a safe zone, or clear space, should be maintained around it. The size of the safe zone is determined by the hight of the logo. For example, if the logo is 50 pixels tall, the clear space around it should also be 50 pixels tall and wide.
In rare cases, the symbol can be used without the company name, such as when a headline already includes the company name.
